Cookies and privacy
Use the GOV.UK form to send your questions or comments about this campaign website.
We put small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.
Cookies are used to:
- remember your progress
- measure how you use the website so it can be updated and improved based on your needs
Cookies aren’t used to identify you personally.
You’ll see a message on the site before we store a cookie on your computer.
You may see a cookies message when you first visit this site. We’ll store a cookie to save your settings.
|cookies-marketing-option||Saves a message to let us know that you’ve seen our message||1 month|
|cookies-analytics-option||Saves a message to let us know that you’ve seen our message||1 month|
Measuring website usage (Google Analytics)
We use Google Analytics software to collect information about how you use the website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.
Google Analytics stores information about:
- the pages you visit
- how long you spend on each page
- how you got to the site
- what you click on while you’re visiting the site
We don’t collect or store personal information so this information can’t be used to identify who you are.
We don’t allow Google to use or share our analytics data.
Google Analytics sets the following cookies:
|_ga||This helps us count how many people visit the site by tracking if you’ve visited before||2 years|
|_gid||This helps us count how many people visit the site by tracking if you’ve visited before||24 hours|
|_gat||Used to manage the rate at which page view requests are made||10 minutes|
You can opt out of Google Analytics cookies.
Where government uses advertising, we want to make sure that this money is well spent.
To help measure this, pixels and tags (also known as cookies) are used on our marketing campaign pages.
Facebook Pixels allow us to track how many users click on an advert and arrive on our campaign page. We can then understand which adverts are appealing to our users so that we can improve our advertising.
We use the following cookies:
|Facebook Pixel||To track the effectiveness of our online advertising||180 days|
|Google Floodlight||To track the effectiveness of our online advertising||2 months|
We collect certain information or data about you when you use of this website. This includes your IP address, details of which version of web browser you used, information on you use the site, using cookies and page tagging techniques to help us improve the website.
This helps us to improve the site by monitoring how you use it. We can’t personally identify you using your data.
Keeping your data secure
Transmitting information over the internet is generally not completely secure, and we can’t guarantee the security of your data. Any data you transmit is at your own risk.
We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites.
Disclosing your information
Links to other websites
Following a link to this website from another website
Adjust cookies through browser settings
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website.